If you’ve read the book The Top 5 Regrets of the Dying, you’ll know that according to author Bronnie Ware, there are a common set of regrets shared by many people in the final stages of their lives.
This week, it hit me that there are a common set of regrets for small business owners too.
Late last year, I started offering a new format of 45-minute Linkedin lead generation consultations.
Since then, I’ve spoken to well over a hundred business owners and had formal appointments with 76 – all interested in getting more leads and appointments.
Overall, the vast majority have reported the same set of concerns they feel are holding them back.
Interestingly, they’re the same for owners of one-man micro businesses and for the managers of larger multi-million pound turnover SMEs.
They go something like this:
1. I don’t have as many customers as I’d like.
2. I’m not taking as much action to change that as I’d like.
3. I want to do more but I don’t have enough time.
4. I don’t want to change what I do in case it doesn’t work.
5. Everything will be OK once I’ve found the magic solution that will solve everything.
And now, here are 5 thoughts I hope will help you overcome any of these small business regrets that may be affecting you.
1. Write down your goal
Ask yourself why you want more customers. What will it allow you to do?
Focus on how badly you want the end result and how unhappy you are with the current situation.
Next, write down how many customers you want (and when you want them by).
If you don’t know how many customers you’d like, you’ll never hit your target.
Ask yourself if there are other people getting the results you want. If there are, then you know it’s possible for you to achieve the same thing too.
Study what they do, then adapt, copy, modify, change and update it to suit you and your business.
2. Everyone only has 24 hours
Brutal truth time now. You have the same number of hours in your day as Richard Branson, Elon Musk, Stephen King and Bill Gates.
The question is, are you spending your time on the work that will yield the biggest results? Or wasting it on low-value tasks that could either be eliminated or done by someone else quicker and cheaper?
For every (hour/day/week/month/year), ask yourself: What’s the ONE thing I can do such that by doing it, everything else will be easier or unnecessary?
Then do that thing and ignore everything else until it’s done. Then ask the same question again, and repeat the process.
3. Do the work
Last year I spent some time with writer, film director and martial artist Geoff Thompson – a man who has had so many books published he no longer keeps count.
As he explains, people will come up with endless justifications for why they haven’t written the film they always wanted or started the business they’ve dreamed of; they want to find a publisher first or wait until the economy is stronger, for example. In Geoff’s words: “Just do the work!”
On a more practical level, create a weekly list of essential marketing tasks and commit to doing them EVERY week.
The first time you write a blog, it might take 2 hours. Once you’ve done it several times, you’ll be able to churn one out in 30 minutes.
The more you do, the faster you’ll get. By constantly building marketing infrastructure and out-souring low-value tasks, you’ll get to the point where you can administer a much larger marketing operation in just 45-minutes every day than you ever could when you started.
4. Change is the only constant
In the words of Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”
Try something new, measure the results then test whether those results are
If you find something that’s working, double it. If you find something that isn’t working, eliminate it.
5. There is no silver bullet
Unfortunately, there probably isn’t one single thing you can do that will solve your problems.
In the words of internet marketer Chris Cardell: “People ask me all the time what’s the one thing they can do that will get them better results. The truth is, there isn’t one thing. There are a hundred things.”
Make a list of things you can do that will make a difference, and start ticking them off.
After a few months, you’ll be amazed how much progress you’ve made.
If you’re serious about saving time and getting high-quality prospects coming to you for sales appointments, you can learn how in this short webinar: https://tommallens.clickfunnels.com/auto-webinar-registration.
You’ll learn 4 vital actions you can take that will allow you to generate a non-stop stream of high-quality leads and appointments with ideal potential customers.
Just click here: https://tommallens.clickfunnels.com/auto-webinar-registration.
Until the next time, stay winning!
Want to learn more and get great results?
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